PR Campaigns

At Tyrrell Publicity & Promotions we curate creative and targeted public relations campaigns that cover all spectrums of media- both traditional and digital.

We work with our clients on anything from a strategic short-term campaign through to major and ongoing long-term campaigns. Our campaign work includes product launches, music events and festival, restaurant and hotel openings and event activations and a wealth of targeted promotional campaigns.

We truly share in the excitement of our client’s successes and love spreading the word of their exciting new projects we are working on.  Here is a selection of some of our most recent PR campaigns.

Prader-Willi Syndrome Association of Victoria 2021

For International Prader-Willi Syndrome Awareness Month in May 2021, Team Tyrrell were about to secure ex-AFL hard-man and Prader-Willi Syndrome Association of Victoria ambassador David Rhys-Jones an interview on #1 AFL talk show, The Front Bar. 

The interview brought great awareness to the Victorian foundation and in turn helped raise $30,446 in funds for their annual #15for15 Challenge fundraiser that went towards building a state-wide care program for those living with PWS. 

Team Tyrrell were also able to secure a multitude of high prior media interviews for our not-for-product client including SEN, 3AW and Sunday Herald Sun.

In addition to The Front Bar, Team Tyrrell were able to secure Melbourne Star Observation Wheel, AAMI Park and Melbourne Arts Centre Spire to ‘Light Up In Orange’ in support for those living with Prader-Willi Syndrome (Orange is the PWS Awareness colour).

Advertising value The Front Bar interview $45,000.00

Prader-Willi Syndrome Association of Victoria 2020

Team Tyrrell launched an awareness campaign for Prader-Willi Syndrome (PWS) during May 2020 for their awareness month and in the lead up to the PWS International Awareness Day. The Tyrrell PR team were able to land a full page colour article in the Herald Sun, a feature in the first AFL post Covid-19 and interviews on ABC and SEN programs.

Advertising value Herald Sun article $80,000.00

Advertising value AFL Footy Record $2,500.00

AFL article

Mega Media Familisation Tour - Bendigo Regional Tourism 2021

In April 2021, Team Tyrrell organised a mega media famil that generated over $1 million worth of PR value for our key client Bendigo Regional Tourism, in celebration of their newly released Gastronomy Guide. 

The extensive three-day, two-night famil covered 26 locations and operators over the Bendigo Region, allowing the media to obtain an abundance of information for multiple feature stories that were published in:

Sydney Morning Herald & The Saturday Age


Escape – Sunday Herald Sun


Vacations & Travel Magazine (4-page spread)





The New Daily





Nine Radio National Network


The Weekend Australian


Overall, a total of $381,512.22 worth of advertising was generated through the mega media famil – equating to $1,144,536.66 worth of public relations value. An above amazing result for our key tourism client, Bendigo Regional Tourism!

Explore Travel Magazine - Bendigo Regional Tourism 2021

With the launch of the exclusive Mary Quant: Fashion Revolutionary exhibition at the Bendigo Art Gallery in March 2021 and the release of Bendigo’s Gastronomy Guide in April 2021, Bendigo Regional Tourism had a lot of exciting things on their plate. Team Tyrrell mounted a PR campaign to spread the word about all the interesting things going on in Bendigo through securing a three-page spread in Explore Travel Magazine (digital version also available) which was distributed across 14 newspapers across NSW and ACT, including The Canberra Times.

Advertising value for client $40,000.00

Explore Travel Magazine ‘Ballarat and Bendigo Swing into the 60’s’ Article Link:

The Smoked Egg Company 2020

Team Tyrrell’s most flavoursome client – The Smoked Egg Company – came on board in April 2020.
Since then, Tyrrell PR has helped take The Smoked Egg Company from strength to strength introducing the Australian public to a new revolutionary egg!

 Creating an intensive PR campaign tailoring pitches and organising media drops to Melbourne’s leading newspapers and Australia’s national news publications, Tyrrell PR has been able to establish The Smoked Egg Company as an innovative and leading food product within Australia . 

The Herald Sun – Melbourne’s leading newspaper – was so impressed with the smoked egg product that they featured them as part of a full page weekend edition and across 10 online national newspapers  highlighting Australian innovative products and producers operating during the pandemic. 

In addition to this The Smoked Egg Company founder Julie Kos was also interviewed within ABC’s Landline program discussing the benefits the Smoked Eggs provide for Australian supermarkets in times of food shortages.

Advertising value for client $100,000.00

Landline Episode:

Qantas Inflight Magazine - Balgownie Estate Bendigo 2018

Team Tyrrell pitched a creative media concept – centred around the launch of our client- Balgownie Estate – Bendigo’s new Glamping Tents – to our contacts at Qantas Inflight Magazine.  They were so impressed with the Glamping experience and their time in Regional Victoria — that the feature article was extended to a full-page feature on Bendigo.

Advertising value for client $37,956.00

Australian Woman's Day Magazine - Lombards 2016 Olympics Partnership

Tyrrell Publicity & Promotions partnered with Lombard the Paper People on its sponsorship of the Australian Team for the 2016 Olympics.

Lombard’s is a family-owned company specialising in hospitality packaging products, party supplies and exclusive display merchandising.

We worked with all forms of major Australian media – including major business press and lifestyle media – to promote the exclusive merchandising partnership with the Australian Olympic Team.

And achieved some huge media results over the course of the two week of the Olympics in Australia’s major metropolitan newspapers including the Sydney Daily Telegraph and Melbourne’s Herald Sun.  Our favourite media result was the full-page colour feature story on the Lombard Family that featured in the 2016 Olympics edition of the Australian Woman’s Day.

Advertising value of $320,000.00

Qantas Inflight Magazine - Fitzroy Street Business Association 2018

Our long-term client – Fitzroy Street, St Kilda – is one of Melbourne’s food meccas. With leading hatted restaurants and funky new café’s and bars popping up – we put forward a Degustation Media Itinerary – taking in all the sights, sounds….and delights of the famous bayside strip – which resulted in a full page story in Qantas Inflight Magazine.

Advertising value of $35,000.00

3AW Radio Promotion - Marnong Estate 2019

Team Tyrrell worked on the pre-opening media campaign and continues to work closely with Victoria’s newest four-star resort – Marnong Estate.  As part their all-encompassing Marketing strategy – many major Melbourne radio stations partnerships and sponsorships have been forged for the award-wining resort. In fact, one of these was a major week-long promotion on Melbourne’s Number 1 rating radio station – 3AW’s and sponsorship of its popular Rumour File segment.

Valued at $3,500.00 a week

Herald Sun (Print) - Melbourne Day 2018

Melbourne Day is the day when Australia’s southern capital celebrates its birthday and for many years – Tyrrell Publicity & Promotions has been the official PR partner of the month-long celebrations. Working closely with sponsors such as City of Melbourne and 13cabs – we achieved major print coverage in the Herald Sun for Melbourne Day’s Junior Lord Mayor campaign.

Estimated advertising value of $13,800.00

Channel 10 - MasterChef - Ryne Restaurant 2019

One of our favourites (and most delicious) clients – Ryne Restaurant – in Melbourne’s inner north….and we work closely with owner Donovan Cooke and his team on all aspects of their media and PR activity. In fact, Team Tyrrell were successful in getting Donovan – to appear as one of the leading guest chefs on MasterChef 2019 – as part of Legends Week. Donovan appeared on Australia’s top-rating Food reality show twice in the 2019 season.

Advertising Value: $100,000

The Age (Print) - Fitzroy Street Business Association (Midsumma Pride March) 2018

Team Tyrrell has proudly worked side by side with our friends and colleagues in Fitzroy Street, St Kilda – on the media and PR Campaign for Victoria’s annual Midsumma Pride March since 2014 – achieving major TV network news and leading newspaper coverage – year in year out.

Estimated advertising value of $33,000.00

Sunrise Channel 7 (TV) - AQWA 2017

We worked closely with all major Breakfast Show production teams on creative ways to highlight our tourism clients – as part of their national weather crosses.

In 2017 our client – AQWA – The Aquarium of Western Australia – featured as the venue for a full show’s weather crosses on the top rating Channel 7 Breakfast show – with crosses from the aquarium’s under water tunnel, crosses featuring AQWA’s famous mermaids – to name a few creative segments

Estimated advertising value of $200,000.00

The Australian Traveller - St Kilda Tourism December 2016

Much of our work is pitching the colourful aspects of tourism destinations to Editors and writers of Travel magazines.  Working closely with our key tourism clients and this time St Kilda Tourism – we curated a fun, colourful and enticing media itinerary – focussing on what was new and happening in the bayside suburb.

The Australian Traveller with an estimated advertising value of $18,000.00

Get In Touch


Level 2, 10-16 Queen Street Melbourne VIC 3000

Office Hours

9:00 AM – 5.00 PM
Monday – Friday

Contact Us

Phone: +61 3 9629 7000