Tyrrell Publicity & Promotions

Tyrrell Publicity & Promotions

Level 2, 10-16 Queen Street, Melbourne, 3000
PH: (03) 9629 7000    e: leanne@tyrrellpr.com.au

Our Clients

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Yarra Valley Wine & Food Festival

Tyrrell Publicity & Promotions is officially partnering with the Yarra Valley Wine & Food Festival as their PR agency.

Tyrrell Publicity & Promotions has had a long history working with operators, wineries and resorts in the Yarra Valley and has recieved some great publicity for the region. Therefore we are thrilled to be working on the PR and Marketing Startegy for the Yarra Valley Wine & Foood Festival.

The two day festival will feature over 40 leading Yarra Valley wineries, along side local producers and food trucks, as well as locally brewed cider and beers. There will be entertainment from Bjorn Again, Chunky Jam and Lisa Edwards, and cooking demonstrations from celebrity chef's including contestants from My Kitchen Rules and leading chef's Kah-wai Lo (aka Buddha) and Greg Malouf.

We have already recieved a number of media hits (see Results page) for the festival including Jetstar Magazine and looking forward to seeing more to come thanks to an effective PR and media startegy!

St Kilda Tourism Association

Tyrrell Publicity & Promotions is working closely with St Kilda Tourism Association to take its "Visit, Play, Stay ... St Kilda" message to local and national visitors.

St Kilda Tourism Association has been launched to aggressively market the popular Melbourne bayside precinct to local, national and international visitors.

We have secured a number of media visits to the seaside suburb resulting in major articles featuring in top travel magazines and online publications. Take a look at Our Results to see some of these articles

Lombard The Paper People 

Tyrrell Publicity & Promotions created an effective PR campaign to launch Lombard The Paper People's 2016 "Go Fo Gold Campaign"

Lombard The Paper People secured the license to produce the official merchandise for Australia at the Rio 2016 Olympic Games. The "Go for Gold" campaign has been awarded

to the Melbourne based, 3rd generation family company following their successful management of the license for the Games in Sydney 2000, Athens 2004, Beijing 2008 and London 2012.


First Contact Executive Hospitality 

Tyrrell Publicity and Promotions is committed to developing media and communication strategies for Australia's leading concierge group - First Contact.

First Contact is the leading corporate reception and concierge services provider in Australia.They fully manage solutions that has redefined customer experiences for premium commercial businesses and multi - national corporations.

First impressions are their business! First Contact has been at the forefront of service innovation since 2007 - their services are tailored to create a guest experience that is unique to each client.       

Tyrrel Publicty & Promotions has secured a number of business press on First Contat in leading publications including The Age, FM Magazine, The Australian Deal Magazine and Sydney Morning Herald

Port Melbourne Business Association

Our team is excited to be working with Port Melbourne Business Association and their fantastic community initiatives.

Tyrrell Publicity & Promotions started working with Port Melbourne as their PR agency for their annual Christmas event, however after effectively creating strategic campaigns we begun campaigning for a number of Port Melbourne events and initiatives including Port's Paw Parade and the Waterfront Welcomers community project.

At Tyrrell Publicity & Promotions, we have been working on Marketing Communication campaigns to publicise the current events held in Port Melbourne.


Rochford Wines -Yarra Valley

Tyrrell Publicity & Promotions has been dedicated to creating strategic PR campaigns for renowned Yarra Valley winery - Rochford Wines.

Rochford Wines is well known for the popular 'A Day On The Green' concerts, and the stunning scenic views of the winery and Yarra Valley.

They offer immaculate dining experiences in their resaurant accompanied with award winning wines and wine tastings - Rochford is the leading destination in the Yarra Valley for food, wine, functions and entertainment experiences.


Balgownie Estate Vineyard Resort & Spa

Appointed as Balgownie Estate's Public Relations Agency in February 2013 - Tyrrell Publicity & Promotions was excited to take on this project with a specific focus on the accommodation aspect of the property.

A year on and due to the success of the leisure media campaign - Tyrrell Publicity & Promotions is now looking after the entire resort's business mix with a tailored Marketing Communication campaign.

We work closely with the luxurious and multi-faceted property's in the Yarra Valley - conducting creative media campaigns not only for their accommodation but for their conference and events packages, their on-site restaurant Rae's, the wedding market and special events across the entire resort.



Melbourne Day

Over two years Tyrrell Publicity & Promotions has worked closely with the Melbourne Day Committee and City of Melbourne on a dedicated PR campaign for Melbourne's birthday, August 30.

Melbourne Day celebrates the founding of Melbourne on Sunday August 30, 1835 - coordinating a range of activities and events to educate citizens on the history of their city and clarify the historical events about who actually discovered Melbourne.

The Tyrrell Publicity & Promotion's team has been working on an ongoing Marketing Communications campaign -- promoting Melbourne Day's upcoming events, activities and competitions - including a major Melbourne Day concert 




The Berkeley River Lodge

Tyrrell Publicity & Promotions loved working with The Berkeley River Lodge - promoting one of Australia's most spectacular and beautiful retreats in the Kimberley region, to local, regional and national visitors.

Opened in April 2012, The Berkeley River Lodge is one of Western Australia's newest luxury properties and undoubtedly Australia's newest and most remote five-star coastal lodge, which is sure to be an unforgettable experience to tick off your bucket list.

Tyrrell Publicity & Promotions team has been working closely with this remote paradise taking PR to a national level - with the aim to promote a luxury outback experience like no other.





Apollo Bay Seafood Festival

Apollo Bay will play host to the fifth annual Apollo Bay Seafood Festival at Victoria's very own ‘Paradise by the Sea'.

Back after popular demand- The Apollo Bay Seafood Festival is predicting around 7,000 seafood lovers to converge on the Great Ocean Road port for this family-fun event. The renowned chef and Melbourne culinary icon- Jacques Reymond- will once again don his apron to headline the popular regional seafood festival.

The team at Tyrrell Publicity & Promotions have been working on a successfull Marketing Communication campaign to help bring people back to the Great Ocean Road and promote Victoria's premier seafood destination.


The Cuban Jazz Festival

Tyrrell Publicity & Promotions created an effective PR campaign and marketing strategy for the Yarra Valley Cuban Jazz Festival in 2016.

We manged to secure a media partnership between Cuban Jazz Festival and Smooth FM through a comprehensive pitch and sponsorship negotiation.

This year, the Cuban Jazz Festival recieved some great press in the Herald Sun, The Age and Local Yarra Valley news, and was ultimately a successful event with 1000's attending the festival!



Barakat Juices

Here at Tyrrell Publicty & Promotions we proudly worked with Barakat Juices, helping to introduce their brand and product to Melbourne

Based in Dubai, Barakat Juices has access to the highest quality of fruit all year round. 

Distributing 26 delicious juices to Melbourne, including Pomegranate Juice, Mango Mint and Strawberry and Banana, we are excited to be a part of this adventure. 

Tyrrell Publicity & Promotions team worked on a successful Marketing Communication campaign to introduce this exciting new product to Melbourne.




Book Yarra Valley

Tyrrell Publicity & Promotions worked with Book Yarra Valley in its inital launch in 2016. 

Book Yarra Valley is set to take on the international accomodation and hotel booking giants as it launches its unique website and mobile app. 

Launching live on - January 1, 2016 - Book Yarra Valley offers the very best in accommodation, food & wine, events, functions, winery tours and local produce experiences in the famous Victorian wine and food region - with a strong business goal to converting tourists and local businesses to use and support local businesses in the Yarra Valley region - and thus keep the $$ and the profits locally.

The team at Tyrrell Publicity & Promotions have been working on a Marketing Communication campaign to ensure the success of the website and app come launch date. 


Truenorth Helicopters

At Tyrrell Publicity & Promotions we have worked with Truenorth Helicopters based in the heart of timber country - Tumut NSW .

Truenorth Helicopters is comprised of two fleets and is the only luxury land based Helicopter Company in the area with their primary specialisation in luxury helicopter tourism in The Kimberley and also, out of peak season - Aerial Fire Fighting in NSW,

VIC and OLD. 

A lifelong passion for aviation and the Australian outback wilderness based husband and wife team - Jim and Bridget Ryan - take on a unique business using world class twin-engine helicopters - to fly to remote parts of Australia - and in particular with their recently launched five-star luxury "Heli-Safaris Experiences" to Australia's north-west. 

Our team at Tyrrell Publicity & Promotions have been working on a successful Marketing Communication campaign to gain awareness of this magnificent service offering to the rest of Australia - and the world! 



Victorian Cider & Pork Festival 

At Tyrrell Publicity & Promotions we have worked with the Victorian Cider & Pork Festival for their two Melbourne events in 2016 and 2017.

The two-day festival follows the success of the annual festival in WA's Swan Valley held over the past three years, and for the second year in a row, Victorian revellers have celebrated the humble pig and crushed apple from leading breweries, food trucks and Melbourne restaurants

The team at Tyrrell Publicity & Promotions has been working on a Marketing Communication campagin to creat engagement and awareness of the festival.


Fitzroy Street - St. Kilda

Tyrrell Publicity & Promotions is excited to be working with Fitzroy Street to promote the extensive range of shops, hatted restaurants and entertainment that makes the street one of the most captivating and colourful bayside strips. 

Team Tyrrell is working closely with Fitzroy Street to create a Marketing Communications campaign that will bring life, excitement and community back into the street, working on promotion and sales of the famous strip. 


Launceston City Council

Tyrrell Publicity & Promotions was appointed as Launceston City Council Tourism's national Public Relations Agency in June 2013 to focus predominantly on the Melbourne Tourism and Leisure Market for the city across the Strait. 

With the popularity of Launceston growing through the media campaign - Tyrrell Publicity & Promotions has taken the PR to a national level - with the aim to champion the food, wine, heritage and history elements of the region - unveiling the many hidden gems of this northern Tasmanian city.


Radisson Flagstaff Gardens Melbourne

Tyrrell Publicity & Promotions have been looking after the Public Relations needs of Radisson on Flagstaff Gardens Melbourne since February 2013 - promoting the 4.5 star Melbourne CBD hotel in national media.

The ongoing PR Campaign pushes current, value for money accommodation deals in the media and highlights current events and menu in their restaurant HQ's on William - which can regularly be heard on Melbourne radio and showcased on the top Melbourne food blog sites.




Great Ocean Road Regional Tourism

Tyrrell Publicity & Promotions was appointed the official Public Relations Consultancy for Great Ocean Road Regional Tourism in April 2014.

The industry body - formerly known as Great Ocean Road Marketing - holds great memories for the Tyrrell Publicity & Promotions Team - as we won successive back to back awards for "Best Australian Regional Tourism Campaign" for our PR campaign for Great Ocean Road Marketing in 2008 and 2009 - as part of the prestigious Australian Society of Travel Writers (ASTW) Travel Journalism Awards for Excellence.

The 2014 campaign will focus on re-launching the Great Ocean Road in the Melbourne and national media - championing the spectacular coastal region as a destination - not just a road - highlighting the many food, wine and leisure activities that stretches from popular surf town of Torquay - right through to Nelson & the South Australian border.


Yarra Valley Grape Grazing Festival 2014

In November 2013, Tyrrell Publicity & Promotions was appointed head Public Relations agency for the return of the re-invigorated Grape Grazing Festival to the Yarra Valley in February 2014.
A once iconic, annual Yarra Valley event before its five year hiatus due to the devastating Black Saturday bushfires - the festival was considered the leading regional food, wine and tourism festival in Australia - attracting more than 20,000 visitors over the last Grap

It was our responsibility to welcome back the thousands of people who once made their way to the pre-eminent wine region between the years of 1993 and 2007 - as well as to rouse the excitement of potential fresh "grazers" by profiling the event and its many attributes in the media.e Grazing Festival in 2008.

Across the three and a half month campaign we generated publicity worth over $625,000 in advertising value (1.8 million in PR value) for the event; in addition to five radio campaigns negotiated by the TP&P team that ran over three of Melbourne's hero stations - Gold 104, Mix FM and Smooth FM - with almost no additional spend.