Since its inception in 2001, Tyrrell Publicity & Promotions has worked with a broad range of clients, brands and major corporations. From tourism organisations and international airlines, through to major festivals and events, wineries, restaurants, hotels and resorts.
Many of our key clients have been in partnership with us for many, many years, developing a long-term media strategy and building a strong and consistent media platform. Several of our major festival clients return to us year after year to promote their annual events.
Tyrrell Publicity & Promotions are proud to work alongside Bendigo Regional Tourism in encouraging travel to beautiful Central Victoria.
With Bendigo Regional Tourism covering the regions of City Of Greater Bendigo, Mount Alexander, Central Goldfields and Loddon Shire, our team aims to highlight regional Victoria as a prime holiday destination for all.
Team Tyrrell were thrilled to provide PR support for the regional city’s hugely successful activation campaign, VIVA Bendigo that was awarded GOLD at the 2022 Victorian Tourism Awards for the Best Tourism & Marketing Campaign.
Located in Victoria’s premier wine region, Tyrrell Publicity & Promotions have worked closely with Balgownie Estate Yarra Valley since 2010.
We create and execute comprehensive multi-faceted media and PR campaigns for both Balgownie Estate regional properties. We tailor each campaign to maximise media coverage in the local and national media, which includes working across all aspects of the client’s core business, whether it be the winery, resort and accommodation, restaurant, conference and events, or spa.
Tyrrell Publicity & Promotions has crafted extensive public relations campaigns and tactics for Balgownie Estate’s sister property in Bendigo, targeting regional news outlets and key stakeholders in the area.
Our team has been instrumental in bolstering the publicity and awareness for key products and services at the Bendigo Estate, including launching their glamping accommodation offering, the winery and the fine dining and restaurant experiences offered at the winery.
Tyrrell Publicity & Promotions has formed a partnership with one of Bellarine Peninsula’s leading wineries, Bellarine Estate to work on their traditional and digital media campaigns.
From live music events in the winery’s grounds through to the release of exciting new wine and gin varietals, we work with Bellarine Estate to promote their signature experiences and beverages to the Australian lifestyle and wine media.
Tyrrell Publicity & Promotions is proud to be the appointed PR agency for the Victoria Police Blue Ribbon Foundation that honours all Victoria Police Officers who have served our community and paid the ultimate sacrifice.
For several years, Managing Director Leanne Tyrrell has been a member of the Blue Ribbon Day Committee and our team assisted in the launch of Victoria Police Blue Ribbon Foundation’s ground-breaking Police Assistance Dog (PAD) Program in December 2022.
Located in Melbourne’s eastern suburbs, Tyrrell Publicity & Promotions has formed an ongoing partnership with recently-built four-star property – The Sebel Melbourne Ringwood.
Our strategy is to increase brand awareness and encourage visitation to The Sebel Melbourne Ringwood through media campaigns strongly focused on all the vistas of the property including accommodation, food and beverage, conferences and events, and more!
The Prader-Willi Syndrome Association of Victoria is a volunteer led Australian charity that has been providing vital on the ground support to families, professionals and communities to assist those living with Prader-Willi Syndrome (PWS) since 1979.
Tyrrell Publicity & Promotions works closely with Prader-Willi Syndrome Association of Victoria for their annual fundraiser – #15for15Challenge each May and are proud to continue to work alongside PWSA VIC in raising awareness and funds for this life-long condition.
Tyrrell Publicity & Promotions creates content and monitors the social media accounts for 4.5 star Bendigo hotel, Mercure Bendigo Schaller.
To help boost and push Mercure Bendigo Schaller’s online following and brand awareness, our team implements a tailored social media strategy across the hotel’s Facebook and Instagram accounts.
Tyrrell Publicity & Promotions has the pleasure of working hand-in-hand with Port Melbourne Business Association with promoting the local business council’s major events, festivals and campaigns. We have engaged with key media and achieved major TV, radio and newspaper exposure for the bayside and its surrounding suburbs.
Over the years, we have worked on Port Melbourne’s annual Christmas Street Party, Port’s Paw Parade (Halloween Pet Parade), and the unique Waterfront Welcomers community project. Through sound strategy, we identify and engage with key traditional and new media influencers to deliver significant media coverage.
Following on from the devastating Bunyip Bushfires in March 2019, Tyrrell Publicity & Promotions were proud to work alongside West Gippsland Progress Association to encourage visitation and day-trips to the four quaint and diverse railway towns of Garfield, Bunyip, Nar Nar Goon and Tynong.
Our team helped launch the industry group’s first ever Food Tourism Marketing Strategy into the marketplace – along with a West Gippsland Food Touring Map, a creative village-related social media campaign and a dedicated PR and Media Campaign – all designed to drive visitor traffic to the four railway townships.
Tyrrell Publicity & Promotions encouraged visitation to the famous Fitzroy Street in St Kilda through exciting events such as Pride March and St Kilda Blues Festival.
As a team we secured major media coverage for the iconic bayside street in many of Australia’s leading travel and lifestyle publications including The Australian, Australian Traveller Magazine, Jetstar InFlight Magazine, The Age, Where Magazine, Signature Luxury Travel Magazine, Australian Senior Traveller Magazine, Get Up and Go Magazine.
Tyrrell Publicity & Promotions has extended their services to WA and recently become Fremantle Markets’ dedicated PR Agency.
As one of the only markets in Australia to launch an online shopping portal, we carefully curated a seamless and tactful PR Strategy that targeted key local and interstate media in both traditional and new media landscapes. We continue to enhance Fremantle Markets brand as a leading tourist destination by publicising each stallholder business and the unique events happening.
The Aquarium of Western Australia (AQWA) have partnered with Tyrrell Publicity & Promotions to strengthen and grow AQWA’s brand on both a national and international level.
As a team, we have crafted dedicated media engagement strategies based off the back of the fantastically diverse programs AQWA offers. We have targeted key local and interstate media in both traditional and new media landscapes, to enhance AQWA’s brand as a leading tourist destination.
Tyrrell Publicity & Promotions has been the appointed PR agency for the City of Melbourne’s annual event to celebrate Melbourne’s Birthday, Melbourne Day, since 2015.
Celebrating the founding of Melbourne on August 30, 1835, our team has been responsible for promoting Melbourne Day’s upcoming events, campaigns and CBD retail programs, including creating and executing the annual Melbourne Day concert, sourcing and managing key sponsorships and media partnerships, promoting Victorian Schools Education Program and the Melbourne Junior Lord Major Program.
The first ever Melbourne Day concert, held in 2015, was managed by our team and drew a crowd of more than 15,000 Melburnians to the Docklands precinct. The concert starred Melbourne music legends, Daryl Braithwaite and Russell Morris.
CGR Sportswear is a leading Melbourne-based company, that prides itself on their sporting apparel and protective face masks that are made for Australia by Australia. CGR Sportswear – a leading sporting apparel supplier – has more than 18 years of local in- house design and production experience to bring you the best in custom sporting garments.
Specialising in a variety of elite men’s and women’s sportswear, their performance engineered collections cater for but are not limited to – basketball, netball, football and soccer to name a few.
Tyrrell Publicity & Promotions secured significant media coverage for CGR Sportswear on leading AM and talk-back radio.
The Smoked Egg Company is an Australian made company founded by Geelong born and bred locals husband and wife – Julie and Paul Kos. It is a revolutionary world class product that has the world patent on an advanced smoking technique that stops the ageing process.
The Smoked Egg Company – considered a game-changer in the food industry, has successfully conducted laboratory tests that indicate no bacteria at 18 weeks of age within their product compared to the normal egg held in the same environment shows 250 million bacteria, which means their cold-smoked eggs stay as fresh as the day they were laid.
Previous Hotel and Resort Clients
- Marnong Estate
- Stamford Hotels and Resorts (Australia and New Zealand)
- Ramada International Hotels & Resorts
- Mantra Apartments Hotels & Resorts
- Berkeley River Lodge, WA
- Park Avenue Accommodation Group
- Pepper’s Hotels and Resorts Victoria
- Melbourne Hilton on the Park
- Carlson Rezidor Hotel Group
- Flight Centre International
- Melbourne Marriott Hotel
- Radisson Flagstaff Gardens
- Jasper Hotel
- Mantra Deep Blue, Warrnambool
Previous Regional Tourism Board Clients
- Black Saturday Bushfire Tourism Recovery Group
- Warrnambool Tourism Association
- Shipwreck Coast Marketing
- Goulburn River Valley Tourism
- Yarra Ranges Regional Marketing
- Yarra Valley Business and Tourism Events
- City of Melbourne – Melbourne Day
- Great Ocean Road Regional Tourism
- St Kilda Tourism Association
- Melbourne and Surrounds Marketing
- Destination Phillip Island
- Goldfields Tourism
- Australia’s North-West Tourism