About Us

Leanne Tyrrell

Managing Director

Leanne established Tyrrell Publicity & Promotions in 2001, bringing with her more than 20 years of Public Relations and Marketing Communications experience.

She began her career as the National Public Relations Officer at Ansett Australia in 1987; the first female to ever work in the airline’s PR and Corporate Affairs Department. 

After six years working on the airline’s launch into the international aviation market, she took on senior PR Managerial roles at both the Hilton on the Park Melbourne, alongside The Windsor Hotel. Leanne also completed a stint in radio promotions for Austereo Network.

It was through these positions that Leanne has built up an excellent relationship with the national Australian media including travel, food and hospitality writers, news reporters, columnists, state and national tourism bodies.

Leanne is  actively involved in various tourism industry boards and bodies, including the Australian Society of Travel Writers and is an executive board member of the Victorian Tourism Sales & Marketing Network.

Leanne was appointed as an ambassador of the Carlton Football Club in 2004, and is on the Women of Carlton Board.

Claire McIlroy

Public Relations Consultant

Claire joined Tyrrell Publicity & Promotions as a PR professional with over twenty years experience in the industry. 

For over a decade, Claire has successfully managed her own PR consultancy, executing multi-million dollar campaigns for global and local clients in food & wine, health & wellness, FMCG, hospitality and travel. 

Claire is excited to bring her extensive international experience in public relations to Tyrrell Publicity & Promotions. 

Chloe Hannan

Content Coordinator

Chloe joined Tyrrell Publicity & Promotions after completing a Bachelor of Media and Communication (Honours) degree at RMIT University.

During her university years Chloe has developed an interest in academic research, particularly surrounding issues within the media and communications industry. She is currently working toward her Masters in Creative Writing, Publishing and Editing at the University of Melbourne, where she will strengthen her communication, project management and critical thinking skills. 

Chloe brings a keen and creative eye and experience in writing, research and editing to Tyrrell Publicity & Promotions.

Kat Izzard

Events Coordinator

With a Bachelors Degree in Media and a Diploma of Marketing, Kat has spent her 15-year career managing major campaigns, activations and events in both the commercial and non-for-profit sectors.

Kat has managed and deployed just about everything, from large scale educational conferences, international speaker engagements, radio broadcasts and promotions, charity fun runs and gala dinners.

Kat is a valued member of the Tyrrell team and highly experienced in sourcing and securing sponsorship and partnership opportunities to help support and complement any event, managing their roll out and execution.

team member

Loretta Wylde

Media strategist

Loretta is a communications specialist with a unique combination of experience and skills. 

Her success can be attributed to her ability to support strategic direction with an inherent customer focus, business acumen and a strong understanding of the operational demands on a marketing team.  She has worked across a variety of verticals including micro, SME, corporate, NFP, volunteer, higher education and government entities; providing specialist media, marketing and communications services such as stakeholder engagement, event management, marketing, copywriting, content development, media liaison and direct sales. Loretta is tertiary qualified in Science and Arts – graduating as a Japanese speaking Marine Biologist later specialising in Marketing and Public Relations.

Get In Touch


Level 2, 10-16 Queen Street Melbourne VIC 3000

Office Hours

9:00 AM – 5.00 PM
Monday – Friday

Contact Us

Phone: +61 3 9629 7000
Email: leanne@tyrrellpr.com.au