About Us
Leanne Tyrrell
Managing Director
Leanne established Tyrrell Publicity & Promotions in 2001, bringing with her more than 20 years of Public Relations and Marketing Communications experience.
She began her career as the National Public Relations Officer at Ansett Australia in 1987; the first female to ever work in the airline’s PR and Corporate Affairs Department.
After six years working on the airline’s launch into the international aviation market, she took on senior PR Managerial roles at both the Hilton on the Park Melbourne, alongside The Windsor Hotel. Leanne also completed a stint in radio promotions for Austereo Network.
It was through these positions that Leanne has built up an excellent relationship with the national Australian media including travel, food and hospitality writers, news reporters, columnists, state and national tourism bodies.
Leanne is actively involved in various tourism industry boards and bodies, including the Australian Society of Travel Writers and is an executive board member of the Victorian Tourism Sales & Marketing Network.
Leanne was appointed as an ambassador of the Carlton Football Club in 2004, and is on the Women of Carlton Board.
Helen Rooke
Senior PR Consultant
Helen is Marketing and Communications professional with over 30 years of experience. She has been consulting for Tyrrell Publicity & Promotions for the past 3 years.
Our Senior Consultant Helen Rooke brings decades of top level marketing communications experience having worked with a wide variety of national brands and government agencies including Tourism NSW, Channel 7 (2000 Olympics), Tourism NSW, Boost Juice, Avis, St Vincent’s Hospital, Amcal, Myer, Australia Post, Avis, Melbourne Zoo and TAC (Transport Accident Commission). Helen is skilled in campaign management and has successfully led teams in delivering marketing initiatives with both creative vision and measurable business results and has worked across a raft of our lifestyle and travel clients over the past three years with Tyrrell Publicity & Promotions.
Daniel Lay
Media & Content Coordinator
Daniel is the newest member of the team having joined Tyrrell Publicity & Promotions this year after after completing a semester abroad in the USA.
Kat Izzard
Events Coordinator
With a Bachelors Degree in Media and a Diploma of Marketing, Kat has spent her 15-year career managing major campaigns, activations and events in both the commercial and non-for-profit sectors.
Kat has managed and deployed just about everything, from large scale educational conferences, international speaker engagements, radio broadcasts and promotions, charity fun runs and gala dinners.
Kat is a valued member of the Tyrrell team and highly experienced in sourcing and securing sponsorship and partnership opportunities to help support and complement any event, managing their roll out and execution.
Loretta Wylde
Media strategist
Loretta is a communications specialist with a unique combination of experience and skills.
Her success can be attributed to her ability to support strategic direction with an inherent customer focus, business acumen and a strong understanding of the operational demands on a marketing team. She has worked across a variety of verticals including micro, SME, corporate, NFP, volunteer, higher education and government entities; providing specialist media, marketing and communications services such as stakeholder engagement, event management, marketing, copywriting, content development, media liaison and direct sales. Loretta is tertiary qualified in Science and Arts – graduating as a Japanese speaking Marine Biologist later specialising in Marketing and Public Relations.
Get In Touch
Location
Level 2, 10-16 Queen Street Melbourne VIC 3000
Office Hours
9:00 AM – 5.00 PM
Monday – Friday
Contact Us
Phone: +61 3 9629 7000
Email: leanne@tyrrellpr.com.au