“Having previously used Tyrrell PR, I engaged them once again this time to represent AQWA – The Aquarium of Western Australia, with the goal of increasing brand awareness across the country through opportunities with television, news, print and partnerships. Tyrrell PR delivers and continues to exceed all expectations with win after win for AQWA. I would highly recommend Tyrrell PR to anyone looking for a company that honours every promise and more!”
SALES & MARKETING MANAGER, AQWA
“An ever capable and passionate team to always be at the ready to assist. Great results always achieved and an absolute pleasure to deal with. We take great pride in aligning ourselves with a great reputable company. Thanks for all your hard work Leanne, Jess and team!”
SALES & MARKETING MANAGER, MARNONG ESTATE
“I have known Leanne Tyrrell for around 20 years when Leanne’s first job involved me promoting one of her clients. Over the years we have connected through various networks from Charities to Corporates.
Over three years ago now Tyrrell PR was engaged by Melbourne Day Committee to assist with the Marketing and PR. The level of energy and professionalism Leanne brings to the table has seen Melbourne Day taken to a new level.
It has been a great pleasure to work with Leanne and her team.”
VICE CHAIR OF MELBOURNE DAY COMMITTEE
Leanne asked me if I would write something for her website. I thought about it and realised that after 35 years in the marketing and advertising industry in Australia I have not written many recommendations for PR firms (big and small) that I personally and my companies have engaged with. None have ever shown the continued passion and creative input that Leanne and her crew have displayed. Many of us have had good and bad results with PR but so far, all that we have given the Tyrrell crew to do has been a resounding success .
I could not recommend them highly enough. No oversell no promises just ideas, creativity, and hard work (oh yes! And a few good contacts)
PRESIDENT OF PORT MELBOURNE BUSINESS ASSOCIATION
“I’m delighted to be able to say that I have known Leanne for more 25 years now through her various executive careers at Ansett Australia, Hilton on the Park and now with her own Public Relations consultancy – Tyrrell Publicity & Promotions.
I have had the pleasure of Leanne sitting on a Board that I chair being the Victoria Police Blue Ribbon Day Council and working closely with her on the AM Club Committee along with many tourism related promotions that she absolutely thrives on.
I call her “the terrier” because she gets in, gets the job done and delivers what the client wants as an outcome.
The good thing is that her company is big enough to look after most client needs but small enough to be very personal. In the majority of clients publicity and promotional requirements you will be speaking with Leanne as your point of contact – she is good at what she does!”
David Mann – OAM FAICD
PROMOTIONS & MARKETING MANAGER – 3AW
“My company, Tourism and Business Australia, has been working with Tyrrell Publicity & Promotions for the past ten months, and during that time I have been amazed at the amount of media and PR opportunities Leanne and her team have been able to produce for us. This was most evident recently when we were able to secure an eight page feature story on our clients in the Tiger Tales in-flight magazine for October and November. This certainly would not have happened without the guidance and expertise of Leanne and her team.
I have, over the past seven to eight years, had several dealings with Tyrrell Publicity & Promotions through my various regional tourism roles and when it was time to launch our new business earlier this year, I had no hesitation in contacting Tyrrell Publicity & Promotions to help me develop a plan to do so.
Leanne was able to secure a major radio launch campaign for us which we found to be extremely successful and has since arranged an array of targeted PR opportunities that our clients have been extremely impressed with”
MANAGING DIRECTOR – BOOK YARRA VALLEY
“We met Tyrrell PR through the excellent work they’ve delivered for St Kilda Tourism Association over the last two years, and couldn’t wait to work with them to help promote the iconic Fitzroy Street precinct within St Kilda.
The results they have achieved in raising awareness and media mentions of Fitzroy Street have been absolutely fantastic, and have helped position the precinct as the gateway to St Kilda, Melbourne. With over 100 mentions alone for Pride March Victoria, an event we proudly host, and literally millions of eyeballs or readers who have seen the media they have garnered for the street, we are happy to say that our ROI has been off the charts.
We recommend them highly for the results they have achieved, the strength of their media connections, and the friendly, calm, professional approach they take to helping promote our area to a wide range of visitors and media.”
MARKETING CONSULTANT – FITZROY STREET BUSINESS ASSOCIATION
“Rochford engaged the services of Tyrrell Publicity & Promotions in 2011 with the idea of a one term agreement. Now it is 2017 and we are still working together,
Leanne Tyrrell has been consistent with building relationships between Rochford and media outlets throughout Victoria and intrastate – continuing media visits, profiling in newspaper & magazines have also been plenty.
There has been partnerships and sponsorships developed which are ongoing today. Early 2013 Rochford also engaged Tyrrell Publicity to manage our social media, during the first year there has been a significance change to the way we deliver message to our followers.
Leanne is professional and efficiently has her eye on the ball at all times.
We look forward to continuing the partnership”
TOURISM AND EVENTS MANAGER – ROCHFORD WINES
“I have worked with Leanne professionally for over 10 years now, beginning with my time as General Manager launching the Mantra Deep Blue resort in Warrnambool. Observing the excellent results Leanne was already achieving with Shipwreck Coast regional tourism and Tourism Victoria, we engaged Tyrrell Publicity & Promotions to facilitate all media, publicity and communications for the launch of this new hotel product.
From co-ordination of our launch event, including securing a high-profile MP, to executing a three year media strategy, the return on investment was easy to justify and produced many highlights; including:
Print – feature stories in The Age, Herald Sun, Luxury Escapes and Gourmet Traveller, Radio – promotion and live segments on several high-rating Melbourne breakfast shows, TV – Coxy’s and Postcards, among others
More recently, I have re-engaged with Leanne to represent First Contact Executive Hospitality in all media and communications. In a short lead-time they have already generated substantial return on investment with significant feature coverage in The Age, Sydney Morning Herald, FM (Facility Management Magazine), and The Australian – Deal Magazine, showcasing our unique concierge services to the premium corporate and commercial real-estate sector. This has been a new and unique business sector for Tyrrell Publicity & Promotions to represent, and I am impressed with how quickly they understood our market, client base and key message, to generate such strong results in our first campaign.”
CEO – FIRST CONTACT
“As a small NFP Organisation, the work undertaken by Tyrrell Publicity and Promotions ensured that Pride March 2014 was the most successful event in it’s 19 year history.
As a result of Leanne’s extensive media and networking contacts. Pride March 2014 was covered by all television networks through their national news services, as well as live coverage on major Victorian radio stations. For the first time, The Age Newspaper ran our event on their front page the following day. The work that Leanne and her team in getting our message out to the mainstream community was amazing. As a volunteer run organisation we rely on highly regarded companies like Tyrrell Publicity and Promotion to help deliver our message to the Gay, Lesbian, Bisexual, Transgender and Intersex (GLBTI) and the wider mainstream community.”
PRESIDENT OF PRIDE MARCH, 2013 – 2014
“When Shipwreck Coast Tourism was seeking to appoint a PR Agency we had no hesitation in sounding out Tyrrell Publicity & Promotions. Tyrrell Publicity & Promotions not only had an exceptional track record in tourism, they also had the commitment and passion to make a difference. A dedicated team clearly focussed on results and a media network second to none made them a logical choice to represent our section of the Great Ocean Road. Tyrrell Publicity & Promotions are not simply about writing press releases; they have become part of the team and totally immersed themselves in all aspects of our operation.”
FORMER TOURISM VICTORIA BOARD MEMBER
“We wanted to really make an impact in the marketplace and promote our signature packages, particularly the Lazy Daze, which is run across all hotels. Tyrrell Publicity & Promotions launched a familiarisation program across all cities, and the coverag
e received to date has been fantastic. The exercise had proven to be nothing but successful as we received an ample range of coverage in an extensive selection of publications allowing us to tap into a wider yet diverse target market. This has resulted in greater exposure and awareness, and ultimately sales, of the package. Of course, we are very pleased with the results.”
DIRECTOR SALES AND MARKETING – STAMFORD HOTELS
“I want to personally thank you for your tireless efforts in helping establish the Melbourne and Surrounds brand and our ‘travel on’ concept, Tyrrell Publicity & Promotions worked closely with a wide cross section of media to ensure that our core message was communicated clearly, and more importantly carried through in the journalists articles.
Your pitching and winning the right for Melbourne and Surrounds to host the 2007 Australian Society of Travel Writers Famils program was a fabulous coup. It was matched by the peerless logistics in the execution and management of the expectations of the 35 journalists involved. It was an unqualified success. Your energies resulted in Melbourne and Surrounds Marketing being recognised and voted as Australia’s Leading Regional Tourism body, by the ASTW members. Though it was awarded to Melbourne and Surrounds it was a great recognition of your company’s representation of Melbourne and Surrounds with the Travel Media.
The coverage that has been generated for Melbourne and Surrounds across a broad spectrum of media by Tyrrell Publicity & Promotions is nothing short of exceptional.”
CHAIRMAN – MELBOURNE AND SURROUNDS MARKETING ALLIANCE
“Silverwater Resort opened with a bang! …and much of this was thanks to the efforts and results of our Public Relations campaign with Tyrrell Publicity & Promotions. From our very first meeting with Leanne Tyrrell, we were confident that the lucrative media contacts and wealth of experience Leanne offered would ensure the right people know about Silverwater Resort at the right time! … and Leanne did not let us down.
The energy and enthusiasm that Leanne and her team had for our product was absolutely genuine.
Importantly, the Tyrrell Publicity & Promotions team were instrumental in whooping up some excitement amongst our own team and ensured that the frantic pre-opening and three month post opening period kept some fun in it.
Whilst many people are to be thanked for getting Silverwater open on time, Leanne and her team, through the
advice, direction and own hard work can take full credit for making sure ‘the world’ knew we were open! We look forward to working with Tyrrell Publicity & Promotions ongoing and thank them sincerely for a job well done!”
BUSINESS MANAGER – AUSTRALIA SILVERWATER RESORT
“Following the Black Saturday bushfires of 2009, we knew that tourism recovery was going to be difficult and long-term, especially in the Murrindindi and Mitchell Shires. Tyrrell Publicity and Promotions was appointed by the Murrindindi Mitchell Recovery Group to assist us in this important task because they have an outstanding reputation for understanding the client needs and providing more support than what the contract stipulates.
We were delighted with the quality and quantity of communications and PR, and they have made an extremely positive contribution to the area’s recovery. Leanne was particularly impressive in achieving excellent advertising rates and added value through her industry contacts and getting Big Fi$h off to an excellent start.
I highly recommend Tyrrell Publicity and Promotions for prospective clients.”
CHAIRMAN – MURRINDINDI MITCHELL BUSHFIRE TOURISM
“The Tyrrell team truly helped the Quickbeds.com business gain a wider profile, especially in the Victorian market. This came at a time when the business was looking to widen its exposure with the association of Warwick Capper, the brand ambassador at the time. Tyrrell suggested and implemented a number of unique strategies to help Quickbeds grow accommodation sales, by leveraging Capper (and the AFL loving Victorian market), through their special relationships with the Victorian media.
Thank you Leanne and the Tyrrell team for understanding what our brand was about, where we wanted to get to, and for helping us get there!”
MANAGING DIRECTOR – QUICKBEDS, under FLIGHTCENTRE
“Tyrrell Publicity & Promotions has worked with Puffing Billy Railway for seven years delivering inspiring and engaging media campaigns for our major events, special trains and visitor promotions.
Their extensive national media network and ability to deliver work on time and to a high standard has given us great exposure in the national travel, events and leisure media – in print, online, radio and television.
In particular, their work on the Puffing Billy Great Train Race secures extensive television coverage each year and their recent campaign for Puffing Billy’s 50th Anniversary resulted in coverage on the four major national television news stations, two Melbourne radio stations and extensive print media coverage nationally.”
CEO – PUFFING BILLY RAILWAY
“Goulburn River Valley Tourism have continued the partnership with Tyrrell Publicity & Promotions that was established during the bushfire recovery efforts in 2009.
Tyrrell Publicity & Promotions have worked tirelessly to encourage businesses in the Goulburn River Valley region to leverage off the support and promotion available through Public Relations. Leanne and Leah have fantastic knowledge of the product strengths and priorities in our region and have become a part of the GRVT team over the past three year.
The relationships they have built with the industry and the extensive media contacts and connections they have exposed the GRVT brand to has seen our start up organisation gain credibility incredibly quickly.”
EXECUTIVE OFFICER – GOULBURN RIVER VALLEY TOURISM
“Kryal Castle – Adventure Park & Resort, Ballarat was redeveloped and relaunched in March 2013. The repositioning of Kryal Castle as a multi-use venue including the medieval theme park, accommodation, education programs, functions, wedding, conference and special event spaces was and is critical to it success.
Tyrrell PR played a major role in the communication of this positioning and bringing key media from all sectors to our doors, which was critical to our relaunch phase. Leanne and her team are part of the Kryal Castle team, they are our brand and business advocates every step of the way – they are creative, methodical and professional on everything they do, but most importantly they get us the PR results we are looking for.”