About Us

Leanne Tyrrell

Managing Director

Leanne established Tyrrell Publicity & Promotions in 2001, bringing with her more than 20 years of Public Relations and Marketing Communications experience.

She began her career as the National Public Relations Officer at Ansett Australia in 1987; the first female to ever work in the airline’s PR and Corporate Affairs Department. 

After six years working on the airline’s launch into the international aviation market, she took on senior PR Managerial roles at both the Hilton on the Park Melbourne, alongside The Windsor Hotel. Leanne also completed a stint in radio promotions for Austereo Network.

It was through these positions that Leanne has built up an excellent relationship with the national Australian media including travel, food and hospitality writers, news reporters, columnists, state and national tourism bodies.

Leanne is  actively involved in various tourism industry boards and bodies, including the Australian Society of Travel Writers and is an executive board member of the Victorian Tourism Sales & Marketing Network.

Leanne was appointed as an ambassador of the Carlton Football Club in 2004, and is on the Women of Carlton Board.

Bronte Mather

Public Relations Co-Ordinator

Bronte is an integral member of Tyrrell Publicity & Promotions as our Public Relations Co-ordinator.

Holding a Bachelor’s Degree in Communications (Public Relations) from RMIT University, Bronte has a strong work ethic and excellent communication skills.

Bronte is passionate about public relations with experience in curating media kits, implementing creative strategies and pitches. She has strong interest in hospitality, tourism and lifestyle PR – always thinking outside the box and monitoring the current trends in the media!

Having traveled the world, Bronte has developed the confidence to approach any situation with ease.

Kat Izzard

Events Co-ordinator

With a Bachelors Degree in Media and a Diploma of Marketing, Kat has spent her 15-year career managing major campaigns, activations and events in both the commercial and non-for-profit sectors.

Kat has managed and deployed just about everything, from large scale educational conferences, international speaker engagements, radio broadcasts and promotions, charity fun runs and gala dinners.

Kat is a valued member of the Tyrrell team and highly experienced in sourcing and securing sponsorship and partnership opportunities to help support and complement any event, managing their roll out and execution.

Tyrrell PR team member

Helen Rooke


Helen Rooke is Tyrrell Publicity & Promotions copywriter.
Bringing with her more than 20 years of experience working in some Australia’s major advertising agencies in Melbourne and Sydney such as Y&R, Grey and Clemenger.

Helen has worked on the strategic marketing for major clients such as TAC, Herald Sun, Avis, Vic Health, Myer, Home Hardware, Optus and the Sydney 2000 Olympics for Channel 7.


She then held senior roles as Marketing Manager at Zoos Victoria, Boost Juice and Porter Davis Homes. Helen has considerable experience at communications management and has written numerous content pieces for websites, eDM’s, social media, radio and TV, as well as award submissions. 

Tyrrell PR team member

Devlina Maitra

Digital content & social media intern

Devlina is the newest member at Tyrrell Publicity and Promotions and has joined our team as an intern.

A master’s graduate in Communication, with a specialisation in Public Relations from Deakin University, Devlina has a deep knowledge of digital marketing and social media and brings with her strong research and content curating skills – keeping up to date with all the trending aspects of digital and social media.

Devlina has a great passion for travelling and enjoys visiting picturesque places, as well as reading and writing short stories as a hobby in her spare time. Reading and catching up on current affairs and pop culture is essential for her as it keeps her up to date with the world.

team member

Loretta Wylde

Media strategist

Loretta is a communications specialist with a unique combination of experience and skills. 

Her success can be attributed to her ability to support strategic direction with an inherent customer focus, business acumen and a strong understanding of the operational demands on a marketing team.  She has worked across a variety of verticals including micro, SME, corporate, NFP, volunteer, higher education and government entities; providing specialist media, marketing and communications services such as stakeholder engagement, event management, marketing, copywriting, content development, media liaison and direct sales. Loretta is tertiary qualified in Science and Arts – graduating as a Japanese speaking Marine Biologist later specialising in Marketing and Public Relations.

Get In Touch


Level 2, 10-16 Queen Street Melbourne VIC 3000

Office Hours

9:00 AM – 5.00 PM
Monday – Friday

Contact Us

Phone: +61 3 9629 7000
Email: leanne@tyrrellpr.com.au