Since its inception in 2001, Tyrrell Publicity & Promotions has worked with a broad range of clients, brands and major corporations. From tourism organisations and international airlines, through to major festivals and events, wineries, restaurants, hotels and resorts.
Many of our key clients have been in partnership with us for many, many years, developing a long-term media strategy and building a strong and consistent media platform. Several of our major festival clients return to us year after year to promote their annual events.
The Aquarium of Western Australia (AQWA) have partnered with Tyrrell Publicity & Promotions to strengthen and grow AQWA’s brand on both a national and international level.
As a team, we have crafted dedicated media engagement strategies based off the back of the fantastically diverse programs AQWA offers. We have targeted key local and interstate media in both traditional and new media landscapes, to enhance AQWA’s brand as a leading tourist destination.
Tyrrell Publicity & Promotions has been the leading PR agency for Fitzroy Street Business Association since 2015.
As a team we have secured major media coverage for the iconic bayside street in many of Australia’s leading travel and lifestyle publications including The Australian, Australian Traveller Magazine, Jetstar InFlight Magazine, The Age, Where Magazine, Signature Luxury Travel Magazine, Australian Senior Traveller Magazine, Get Up and Go Magazine.
Tyrrell Publicity & Promotions has formed a partnership with one of Rutherglen’s leading wineries – Buller Wines – to work on their traditional and social media campaigns.
From concerts in the winery’s grounds through to the release of exciting new wine varietals – such as the Piccolo Prosecco- we work with the client to promote their signature experiences and wines to the Australian wine and lifestyle media
Tyrrell Publicity & Promotions have worked closely with Balgownie Estate Vineyard Resort & Spa in the Yarra Valley, and its sister property in Bendigo, since 2010.
We create and execute comprehensive multi-faceted media and PR campaigns for both Balgownie Estate regional properties. We tailor each campaign to maximise media coverage in the local and national media, which includes working across all aspects of the client’s core business, whether it be the winery, resort and accommodation, restaurant, conference and events, or spa.
Tyrrell Publicity & Promotions has crafted extensive public relations campaigns and tactics for Balgownie Estate’s sister property in Bendigo, targeting regional news outlets and key stakeholders in the area.
Our team has been instrumental in bolstering the publicity and awareness for key products and services at the Bendigo Estate, including launching their glamping accommodation offering, the winery and the fine dining and restaurant experiences offered at the winery.
Falling under branch of Prestige Retreats, Tyrrell Publicity & Promotions have recently become the dedicated PR agency for Bellinzona Resort located in Hepburn Springs.
Our strategy is to publicise the brand Prestige Retreats and its five properties, for Bellinzona we are strongly focusing on all the vistas of the property including accommodation, cellar door wine bar, Heritage restaurant and events space for weddings and more!
Falling under branch of Prestige Retreats, Tyrrell Publicity & Promotions have recently become the dedicated PR agency for Cleveland Winery, Resort & Events located in Lancefield, Victoria.
Our strategy is to publicise the brand Prestige Retreats and its five properties.
Tyrrell Publicity & Promotions has extended their services to WA and recently become Fremantle Markets dedicated PR Agency.
As one of the only markets in Australia to launch an online shopping portal, we carefully curated a seamless and tactful PR Strategy that targeted key local and interstate media in both traditional and new media landscapes. We continue to enhance Fremantle Markets brand as a leading tourist destination by publicising each stallholder business and the unique events happening.
Tyrrell Publicity & Promotions is proud to be the appointed PR agency for Victoria’s premier tourism project and resort, Marnong Estate, set to open in April 2018 just north of Melbourne.
The team at Tyrrell is using their decades of experience in launching major Australian and international hotel brand to elevate Marnong Estate onto the national stage throughout the pre-launch and opening phase.
Already, we have achieved consistent engagement across digital platforms and major media coverage for the $35 million resort. Our team works not only on the PR strategy but also closely with the client on media events, advertising campaigns, video production and local council and stakeholder engagement.
Tyrrell Publicity & Promotions has been the appointed PR agency for the City of Melbourne’s annual event to celebrate Melbourne’s Birthday, Melbourne Day, since 2015.
Celebrating the founding of Melbourne on August 30, 1835, our team has been responsible for promoting Melbourne Day’s upcoming events, campaigns and CBD retail programs, including creating and executing the annual Melbourne Day concert, sourcing and managing key sponsorships and media partnerships, promoting Victorian Schools Education Program and the Melbourne Junior Lord Major Program.
The first ever Melbourne Day concert, held in 2015, was managed by our team and drew a crowd of more than 15,000 Melburnians to the Docklands precinct. The concert starred Melbourne music legends, Daryl Braithwaite and Russell Morris.
Port Melbourne Business Association
Tyrrell Publicity & Promotions has the pleasure of working hand-in-hand with Port Melbourne Business Association with promoting the local business council’s major events, festivals and campaigns. We have engaged with key media and achieved major TV, radio and newspaper exposure for the bayside and its surrounding suburbs.
Over the years, we have worked on Port Melbourne’s annual Christmas Street Party, Port’s Paw Parade (Halloween Pet Parade), and the unique Waterfront Welcomers community project. Through sound strategy, we identify and engage with key traditional and new media influencers to deliver significant media coverage.
First Contact is the leading corporate reception and concierge workplace service provider in the Australian commercial property sector, and Tyrrell Publicity & Promotions has been key player in building and publicising First Contact’s media profile in the national press.
First impressions are their business and First Contact have been at the forefront of workplace service innovation since 2007, with corporate solutions tailored to create a guest experience that is unique for each client.
Tyrrell Publicity & Promotions have secured significant media coverage for First Contact in leading media publications including The Age, FM Magazine, The Australian Deal Magazine and Sydney Morning Herald.