Leanne established Tyrrell Publicity & Promotions in 2001, bringing with her more than 20 years of Public Relations and Marketing Communications experience.
She began her career as the National Public Relations Officer at Ansett Australia in 1987; the first female to ever work in the airline’s PR and Corporate Affairs Department. After six years working on the airline’s launch into the international aviation market, she took on senior PR Managerial roles at both the Hilton on the Park Melbourne, alongside The Windsor Hotel. Leanne also completed a stint in radio promotions for Austereo Network.
It was through these positions that Leanne has built up an excellent relationship with the national Australian media including travel, food and hospitality writers, news reporters, columnists, state and national tourism bodies.
Leanne is actively involved in various tourism industry boards and bodies, including the Australian Society of Travel Writers and is an executive board member of the Victorian Tourism Sales & Marketing Network. Leanne was appointed as an ambassador of the Carlton Football Club in 2004, and is on the Women of Carlton Board.
Jessica is an integral member of Tyrrell Publicity & Promotions as our PR Manager. Holding a Bachelor’s Degree in Public Relations from Deakin University, Jessica has made a strong impression here with a dedication to her work, and displays savvy skills for communications and public relations.
Jessica has developed a strong working ethos towards public relations and communications, and is a pro in all things media kits, creative pitching, client liaison, and strategy implementation. Understanding the ins and outs of the PR world is a key trait that Jessica is comprehensibly in touch with, and continually adapts and changes to keep up with the fast paced and dynamic world of public relations.
She has previously completed internships at property, regional and not-for-profit Public Relations agencies.
With a Bachelors Degree in Media and a Diploma of Marketing, Kat has spent her 15-year career managing major campaigns, activations and events in both the commercial and non-for-profit sectors.
Kat has managed and deployed just about everything, from large scale educational conferences, international speaker engagements, radio broadcasts and promotions, charity fun runs and gala dinners.
Kat is a valued member of the Tyrrell team and highly experienced in sourcing and securing sponsorship and partnership opportunities to help support and complement any event, managing their roll out and execution.
Angus has recently joined the Tyrrell team as our new Digital Marketing and Communications Officer, specialising in all aspects online and multimedia. He prides himself in being able to bridge the gap between traditional publicity and marketing models; transitioning them into the online world.
Areas of specialty include:
• SEO Campaign development and implementation
• Search engine marketing (SEM)
• Video editing, photo editing and graphic design
• Social media content strategy and implementation
• Online copywriting and website management (WordPress)
Angus believes that for a comprehensive publicity and communications plan to be effective, coordinated and integrated online communications are essential for the ongoing success of your campaign. Angus holds a Bachelor of Arts, majoring in Media & Communications, and a Cert. III In Multimedia.