Melbourne Day

Tyrrell Publicity & Promotions has been the appointed PR agency for the City of Melbourne’s annual event to celebrate Melbourne’s Birthday, Melbourne Day, since 2015.

Celebrating the founding of Melbourne on August 30, 1835, our team has been responsible for promoting Melbourne Day’s upcoming events, campaigns and CBD retail programs, including creating and executing the annual Melbourne Day concert, sourcing and managing key sponsorships and media partnerships, promoting Victorian Schools Education Program and the Melbourne Junior Lord Major Program.

The first ever Melbourne Day concert, held in 2015, was managed by our team and drew a crowd of more than 15,000 Melburnians to the Docklands precinct. The concert starred Melbourne music legends,  Daryl Braithwaite and Russell Morris.