Yarra Valley Food & Wine Festival

Tyrrell Publicity & Promotions created a driven traditional and online media campaign around the event which included a major media familiarisation to the Yarra Valley, resulting in reviews across numerous online and print publications.

We negotiated and secured a major media partnership with leading radio station Smooth FM as well as Channel 7’s My Kitchen Rules, which also ensured talent from My Kitchen Rules and Smooth FM attended the festival to further encourage publicity.  Our team also secured valuable online stories through key food bloggers and influencers who promoted the Festival across their social media platforms.