Victorian Cider & Pork Festival

A strategic public relations and communications plan was implemented for the Victorian Cider & Pork Festival in 2016 and 2017.

We implemented a state-wide campaign strategy, featuring metro story angles, negotiated an intensive media partnership with leading radio station NOVA 100, as well as executing an advertising campaign on the Nine Network.

A digital and social media campaign was implemented, where we engaged with leading food bloggers and influencers to promote the event, as well as engaging with digital sites including Urban List and Time Out Melbourne.