Tyrrell Publicity & Promotions worked with the Port Melbourne Business Association to create awareness and knowledge of their Waterfront Welcomers campaign.
The campaign involved the local business council enlisting the support of volunteers to greet international cruise ship guests at the iconic Port.
Our public relations plan included an aggressive push for traditional media exposure across state, regional and local media platforms. We engaged with major Melbourne radio stations and surrounding metropolitan newspapers to interview and feature local community members and volunteers working for the Waterfront Welcomers Campaign.
Our strategy drew attention in the Melbourne metropolitan news, ensuring that the Waterfront Welcomers were recognised across the region.