Chocolate Winter Escape Campaign

Tyrrell Publicity & Promotions created and executed a comprehensive public relations strategy to build hype around Radisson on Flagstaff Garden’s unique Chocolate Winter Escape package, when the four-star hotel themed one of its rooms entirely around chocolate.


We sourced leading travel writers, influencers and bloggers to stay and experience the chocolate suite, as well as creating a series of free radio promotional campaigns for the package on leading Melbourne FM radio stations.