Tyrrell Publicity & Promotions has provided our Public Relations services to Balgownie Estate Vineyard Resort & Spa Yarra Valley and Balgownie Estate Bendigo for over eight years.
In November 2017, we were engaged to devise a strategic media campaign to help support the launch of Balgownie Estate Bendigo’s permanent Glamping retreat on the vineyard.
Our strategic campaign began with the distribution of a media release announcing the launch of the new Glamping retreat, which received an overwhelming response. We targeted local, regional and national media in traditional and new media outlets including; print, radio, magazine and digital online news services.
Since we officially launched the strategic campaign on November 27, 2017 we have received feature articles in the following publications on the unique accommodation offering: