Tyrrell Publicity & Promotions

Tyrrell Publicity & Promotions

Level 2, 10-16 Queen Street, Melbourne, 3000
PH: (03) 9629 7000    e: leanne@tyrrellpr.com.au

Our Testimonials

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Ross Stevens



My company, Tourism and Business Australia, has been working with Tyrrell Publicity & Promotions for the past 10 months, and during that time I have been amazed at the amount of media and PR opportunities Leanne and her team have been able to produce for us. This was most evident recently when we were able to secure an 8 page feature story on our clients in the Tiger Tales in-flight magazine for October and November. This certainly would not have happened without the guidance and expertise of Leanne and her team.

I have, over the past 7-8 years, had several dealings with Tyrrell Publicity & Promotions through my various regional tourism roles and when it was time to launch our new business earlier this year, I had no hesitation in contacting Tyrrell Publicity & Promotions to help me develop a plan to do so. Leanne was able to secure a major radio launch campaign for us which we found to be extremely successful and has since arranged an array of targeted PR opportunities that our clients have been extremely impressed with.

Ross Stevens
MANAGING DIRECTOR - TOURISM AND BUSINESS AUSTRALIA

Michelle Nicol



We met Tyrrell PR through the excellent work they've delivered for St Kilda Tourism Association over the last two years, and couldn't wait to work with them to help promote the iconic Fitzroy Street precinct within St Kilda.

The results they have achieved in raising awareness and media mentions of Fitzroy Street have been absolutely fantastic, and have helped position the precinct as the gateway to St Kilda, Melbourne. With over 100 mentions alone for Pride March Victoria, an event we proudly host, and literally millions of eyeballs or readers who have seen the media they have garnered for the street, we are happy to say that our ROI has been off the charts.

We recommend them highly for the results they have achieved, the strength of their media connections, and the friendly, calm, professional approach they take to helping promote our area to a wide range of visitors and media.

Michelle Nicol
MARKETING CONSULTANT - FITZROY STREET BA

Faye Hendricksen



Rochford engaged the services of Tyrrell Publicity & Promotions in 2011 with the idea of a one term agreement. Now it is 2014 and we are still working together,
Leanne Tyrrell has been consistent with building relationships between Rochford and media outlets throughout Victoria and intrastate - continuing media visits, profiling in newspaper & magazines have also been plenty.
There has been partnerships and sponsorships developed which are ongoing today. Early 2013 Rochford also engaged Tyrrell Publicity to manage our social media, during the first year there has been a significance change to the way we deliver message to our followers.
Leanne is professional and efficiently has her eye on the ball at all times. We look forward to continuing the partnership.

Faye Hendricksen
TOURISM AND EVENTS MANAGER - ROCHFORD WINES

Paul Schmeja



I have worked with Leanne professionally for over 10 years now, beginning with my time as General Manager launching the Mantra Deep Blue resort in Warrnambool. Observing the excellent results Leanne was already achieving with Shipwreck Coast regional tourism and Tourism Victoria, we engaged Tyrrell Publicity & Promotions to facilitate all media, publicity and communications for the launch of this new hotel product.

From co-ordination of our launch event, including securing a high-profile MP, to executing a 3 year media strategy, the return on investment was easy to justify and produced many highlights; including:
Print - feature stories in The Age, Herald Sun, Luxury Escapes and Gourmet Traveller
Radio - promotion and live segments on several high-rating Melbourne breakfast shows
TV - Coxy's and Postcards, among others

More recently, I have re-engaged with Leanne to represent First Contact Executive Hospitality in all media and communications. In a short lead-time they have already generated substantial return on investment with significant feature coverage in The Age, Sydney Morning Herald, FM (Facility Management Magazine), and The Australian - Deal Magazine, showcasing our unique concierge services to the premium corporate and commercial real-estate sector. This has been a new and unique business sector for Tyrrell Publicity & Promotions to represent, and I am impressed with how quickly they understood our market, client base and key message, to generate such strong results in our first campaign.

Paul Schmeja
CEO - FIRST CONTACT

Matt Renwick



As a small NFP Organisation, the work undertaken by Tyrrell Publicity and Promotions ensured that Pride March 2014 was the most successful event in it's 19 year history. As a result of Leanne's extensive media and networking contacts. Pride March 2014 was covered by all television networks through their national news services, as well as live coverage on major Victorian radio stations. For the first time, The Age Newspaper ran our event on their front page the following day. The work that Leanne and her team in getting our message out to the mainstream community was amazing. As a volunteer run organisation we rely on highly regarded companies like Tyrrell Publicity and Promotion to help deliver our message to the Gay, Lesbian, Bisexual, Transgender and Intersex (GLBTI) and the wider mainstream community.

Matt Renwick
PRESIDENT OF PRIDE MARCH

Ken Hore



Sydney Melbourne Touring is delighted to have the opportunity to express our warmest thanks to Tyrrell Publicity and Promotions for what can only be described as an absolutely outstanding contribution to raising the awareness of self drive touring and the uniqueness of the three touring routes under our banner.

Sydney Melbourne Touring is a joint initiative between Tourism Victoria, Tourism New South Wales and Australian Capital Tourism to encourage travelers to take self-drive holidays throughout these key holiday regions.

The return on our investment has grossly exceeded our expectations and is testament to the quality of the networks with whom they work. Of particular note, has been the broad ranging exposure in high quality specialty magazines, national daily and weekend print, television and online.

The personalised service, the staggering take up rate of the messages the team at Tyrrell’s put out there and their voluminous numbers of key media contacts, are no doubt behind the beyond expected returns on our investment in PR.

SMT now has a solid platform from which to continue seeking ongoing exposure for our products.

Ken Hore
CHAIRMAN – SYDNEY MELBOURNE TOURING

Tom Smith



When Shipwreck Coast Tourism was seeking to appoint a PR Agency we had no hesitation in sounding out Tyrrell Publicity & Promotions. Tyrrell Publicity & Promotions not only had an exceptional track record in tourism, they also had the commitment and passion to make a difference. A dedicated team clearly focussed on results and a media network second to none made them a logical choice to represent our section of the Great Ocean Road. Tyrrell Publicity & Promotions are not simply about writing press releases; they have become part of the team and totally immersed themselves in all aspects of our operation.

Tom Smith
FORMER TOURISM VICTORIA BOARD MEMBER

Annette McAndrew



We wanted to really make an impact in the marketplace and promote our signature packages, particularly the Lazy Daze, which is run across all hotels. Tyrrell Publicity & Promotions launched a familiarisation program across all cities, and the coverage received to date has been fantastic. The exercise had proven to be nothing but successful as we received an ample range of coverage in an extensive selection of publications allowing us to tap into a wider yet diverse target market. This has resulted in greater exposure and awareness, and ultimately sales, of the package. Of course, we are very pleased with the results.

Annette McAndrew
DIRECTOR SALES AND MARKETING - STAMFORD HOTELS

Tim Page-Walker



Quick note to congratulate you and your team on the great success that has arrived as a result of your work with Visit Portarlington Inc. When engaging a Public Relations consultant it is always hard to know exactly what is going to come of the investment, however I can categorically say that you have delivered! Your advice to invest our time and effort on the visiting journalist (media famils) has paid dividends leading to numerous wonderful print articles in both broadsheet and glossy mags and huge television exposure. Your leadership, knowledge, advice and incredible contacts have certainly raised our awareness in the marketplace, made a huge difference to our businesses forecasts and most importantly increased our financial bottom line. Keep up the great work!

Tim Page-Walker
CHAIRMAN - THE BELLARINE (VISIT PORTARLINGTON INC)

Terry Hickey



I want to personally thank you for your tireless efforts in helping establish the Melbourne and Surrounds brand and our 'travel on' concept, Tyrrell Publicity & Promotions worked closely with a wide cross section of media to ensure that our core message was communicated clearly, and more importantly carried through in the journalists articles.

Your pitching and winning the right for Melbourne and Surrounds to host the 2007 Australian Society of Travel Writers Famils program was a fabulous coup. It was matched by the peerless logistics in the execution and management of the expectations of the 35 journalists involved. It was an unqualified success. Your energies resulted in Melbourne and Surrounds Marketing being recognised and voted as Australia's Leading Regional Tourism body, by the ASTW members. Though it was awarded to Melbourne and Surrounds it was a great recognition of your company's representation of Melbourne and Surrounds with the Travel Media.

The coverage that has been generated for Melbourne and Surrounds across a broad spectrum of media by Tyrrell Publicity & Promotions is nothing short of exceptional.

Terry Hickey
CHAIRMAN – MELBOURNE AND SURROUNDS MARKETING ALLIA

Brad Robinson



Silverwater Resort opened with a bang! …and much of this was thanks to the efforts and results of our Public Relations campaign with Tyrrell Publicity & Promotions. From our very first meeting with Leanne Tyrrell, we were confident that the lucrative media contacts and wealth of experience Leanne offered would ensure the right people know about Silverwater Resort at the right time! … and Leanne did not let us down.

The energy and enthusiasm that Leanne and her team had for our product was absolutely genuine. Importantly, the Tyrrell Publicity & Promotions team were instrumental in whooping up some excitement amongst our own team and ensured that the frantic pre-opening and three month post opening period kept some fun in it.

Whilst many people are to be thanked for getting Silverwater open on time, Leanne and her team, through their advice, direction and own hard work can take full credit for making sure 'the world' knew we were open! We look forward to working with Tyrrell Publicity & Promotions ongoing and thank them sincerely for a job well done!

Brad Robinson
BUSINESS MANAGER - AUSTRALIA SILVERWATER RESORT

Peter Fergusson



I have known and worked with Leanne Tyrrell for five years now - both in my capacity as former Chairman of Destination Yarra Valley and Dandenong Ranges (the region's peak tourism body) and also as owner and Managing Director of Fergusson Winery & Restaurant and believe her company is one of the leading Public Relations specialists in the hospitality and tourism arenas.

Leanne and her team took the Yarra Valley and Dandenongs presence in the media to a higher level through their strategic and creative approach to Public Relations which saw the region receive unprecedented levels of TV, newspaper and magazine exposure and coverage. This would be in no small part due to Leanne's amazing and extensive media network and contacts.

I have also worked closely with Leanne and her team on the launch of several new Fergusson wines over the past five years - one launch in particular which received Channel Ten news coverage - a major coup!!!

Leanne's dedication and passion for the Victorian tourism industry is evident in everything she creates and executes for her clients

Peter Fergusson
OWNER – FERGUSSON WINERY

David Eaton



I have worked with Leanne Tyrrell both in my role as Marketing Manager for Puffing Billy Railway and also as a Board Member of Destination Yarra Valley & Dandenong Ranges for more than five years now. The media contacts, vast experience and strategic direction that Leanne and her team bring to their creative PR campaigns is second to none in our Victorian tourism industry.

Tyrrell Publicity & Promotions was responsible for two of the most successful Public Relations launches Puffing Billy Railway has had over recent years: The Launch of the New Luncheon Special and also the New Puffing Billy Dinner Special – both which achieved major metropolitan newspaper coverage, as well as several feature segments on state and national television programs.

I have also worked closely with Leanne and her team from a regional tourism perspective and have found that the Yarra Valley and Dandenong Ranges has achieved amazing ongoing media coverage as a result of their tireless efforts and creative Public Relations campaigns.

David Eaton
MARKETING MANAGER – PUFFING BILLY RAILWAY

Erin Joyce



Kryal Castle – Adventure Park & Resort, Ballarat was redeveloped and relaunched in March 2013. The repositioning of Kryal Castle as a multi-use venue including the medieval theme park, accommodation, education programs, functions, wedding, conference and special event spaces was and is critical to it success.

Tyrrell PR played a major role in the communication of this positioning and bringing key media from all sectors to our doors, which was critical to our relaunch phase. Leanne and her team are part of the Kryal Castle team, they are our brand and business advocates every step of the way – they are creative, methodical and professional on everything they do, but most importantly they get us the PR results we are looking for.

Erin Joyce
DIRECTOR - KRYAL CASTLE

David Mann – OAM FAICD



I’m delighted to be able to say that I have known Leanne for approximately 15 years now through her various executive careers at Ansett Australia, Hilton on the Park and now with her own Public Relations consultancy - Tyrrell Publicity & Promotions.

I have had the pleasure of Leanne sitting on a Board that I chair being the Victoria Police Blue Ribbon Day Council and working closely with her on the AM Club Committee along with many tourism related promotions that she absolutely thrives on.

I call her “the terrier” because she gets in, gets the job done and delivers what the client wants as an outcome.

The good thing is that her company is big enough to look after most client needs but small enough to be very personal. In the majority of clients publicity and promotional requirements you will be speaking with Leanne as your point of contact – she is good at what she does!

David Mann – OAM FAICD
PROMOTIONS & MARKETING MANAGER – 3AW

John Feenaghty



The Tyrrell team truly helped the Quickbeds.com business gain a wider profile, especially in the Victorian market. This came at a time when the business was looking to widen its exposure with the association of Warwick Capper, the brand ambassador at the time. Tyrrell suggested and implemented a number of unique strategies to help Quickbeds grow accommodation sales, by leveraging Capper (and the AFL loving Victorian market), through their special relationships with the Victorian media.

Thank you Leanne and the Tyrrell team for understanding what our brand was about, where we wanted to get to, and for helping us get there!

John Feenaghty
MANAGING DIRECTOR - QUICKBEDS

Paul Albone



Following the Black Saturday bushfires of 2009, we knew that tourism recovery was going to be difficult and long-term, especially in the Murrindindi and Mitchell Shires. Tyrrell Publicity and Promotions was appointed by the Murrindindi Mitchell Recovery Group to assist us in this important task because they have an outstanding reputation for understanding the client needs and providing more support than what the contract stipulates.

We were delighted with the quality and quantity of communications and PR, and they have made an extremely positive contribution to the area's recovery. Leanne was particularly impressive in achieving excellent advertising rates and added value through her industry contacts and getting Big Fi$h off to an excellent start. I highly recommend Tyrrell Publicity and Promotions for prospective clients.

Paul Albone
CHAIRMAN – MURRINDINDI MITCHELL BUSHFIRE TOURISM

Brad Quilliam



During our recovery period from the Black Saturday Bushfires, Tyrrell Publicity & Promotions were commissioned to provide Public Relations to assist our region with its open for business message. Tyrell PR provided a very professional approach while handling one of this Country’s most devastating disasters. Tyrrell Publicity and Promotions worked across the region and with various communities such as the Marysville and Triangle communities, Yarra Ranges and the Kinglake Ranges.

I witnessed first hand how the Kinglake Ranges benefitted greatly through various Tyrrell Publicity & Promotions lead media workshops, assistance with various local events, various media writers engagements with local businesses and initiatives that wanted to reach out with outcomes such as media stories, and the assistance with promoting the Kinglake Produce & Artisan Market which was established as part of the recovery and rebuilding effort.

The promotion of the Kinglake Produce & Artisan Market through Tyrrell Publicity & Promotions’ efforts is bringing an average of over 1,000 people through our market gates which mean the overflow to our neighbouring communities and retail shops have benefitted greatly.

Brad Quilliam
PRESIDENT – KINGLAKE BUSINESS NETWORK

Eamonn Seddon



Tyrrell Publicity & Promotions has worked with Puffing Billy Railway for seven years delivering inspiring and engaging media campaigns for our major events, special trains and visitor promotions.

Their extensive national media network and ability to deliver work on time and to a high standard has given us great exposure in the national travel, events and leisure media - in print, online, radio and television.

In particular, their work on the Puffing Billy Great Train Race secures extensive television coverage each year and their recent campaign for Puffing Billy's 50th Anniversary resulted in coverage on the four major national television news stations, two Melbourne radio stations and extensive print media coverage nationally.

Eamonn Seddon
CEO - PUFFING BILLY RAILWAY

Amanda McCulloch



Goulburn River Valley Tourism have continued the partnership with Tyrrell Publicity & Promotions that was established during the bushfire recovery efforts in 2009.

Tyrrell Publicity & Promotions have worked tirelessly to encourage businesses in the Goulburn River Valley region to leverage off the support and promotion available through Public Relations. Leanne and Leah have fantastic knowledge of the product strengths and priorities in our region and have become a part of the GRVT team over the past three years.

The relationships they have built with the industry and the extensive media contacts and connections they have exposed the GRVT brand to has seen our start up organisation gain credibilty incredibly quickly.

Amanda McCulloch
EXECUTIVE OFFICER - GOULBURN RIVER VALLEY TOURISM

Mark Challis



A Big Thank You to Tyrrell Publicity & Promotions!

When we selected Tyrrell Publicity & Promotions to support the opening of Rydges Bell City we had no idea what a critical role they would play. Opening Rydge’s largest Hotel and Residences was to say the least a challenge – running a 400-room property whilst opening another 383-room property on the same site, required great planning and huge amounts of effort from all involved.

The team at Tyrrell Publicity & Promotions led by Leanne went far and away beyond the call of duty on so many occasions – with high levels of professionalism and industry savvy. Not only did they drive great PR outcomes they were instrumental in conceiving and planning our opening events and activities. Helping us with media negotiations also resulted in enormous promotional leverage across radio and print mediums.

I would have no hesitation in recommending the Tyrrell team for any PR work in the Tourism and Hospitality industry - they are simply the best!

Mark Challis
DIRECTOR OF SALES & MARKETING – RYDGES BELL CITY