Tyrrell Publicity & Promotions

Tyrrell Publicity & Promotions

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YARRA VALLEY BUSINESSMAN TAKES ON THE BIG GUNS


WITH THE LAUNCH OF NEW - BOOK YARRA VALLEY! “BECOME LOCAL” Local Yarra Valley tourism doyen – Ross Stevens – looks set to take on the big guns in the international accommodation and hotel booking web sphere – as he launches his unique website and mobile app guide to the world famous wine region - Book Yarra Valley – a unique tourism website and app.

Local Yarra Valley tourism doyen - Ross Stevens - a leading Yarra Valley accommodation operator and passionate champion of the regional Victorian tourism industry over the past decade - looks set to take on the big guns in the international accommodation and hotel booking web sphere - as he launches his unique website and mobile app guide to the world famous wine region - Book Yarra Valley - a unique tourism website and app that launched on Wednesday 9 December, 2015 officially to more than 200 Yarra Valley tourism, accommodation and hospitality operators.

Launching live on - January 1, 2016 - Book Yarra Valley offers the very best in accommodation, food & wine, events, functions, winery tours and local produce experiences in the famous Victorian wine and food region - with a strong business goal to converting tourists and local businesses to use and support local businesses in the Yarra Valley region - and thus keep the $$ and the profits locally.

"My passion for the Yarra Valley region, and the desire to "keep it local", have been the inspiration and motivation to create the Book Yarra Valley website platform and mobile app- helping support local Yarra Valley Business and to keep the profits local"- said Ross Stevens.

With the Yarra Valley region becoming a favourable tourism attraction- Book Yarra Valley is the ideal platform to assist in the region's growth- with Tourism Victoria recent statistics showing that there were 3.55 million day visitors, 721,000 domestic overnight visitors and 39,700 international overnight visitors at Yarra Valley region- for this year ending in March.

"Tourism Victoria statistics shows that the expenditure for both domestic and international was $644 million, with an anticipated growth of 6% in 2016 to $704 million and Book Yarra Valley will be a true champion of growth of the local economy by navigating tourists to local businesses," said Stevens.

Book Yarra Valley adopts a unique regional business model promoting both the local region and spending -and with a group of five expert partners : tourism industry marketer and local knowledge expert, website builder, video producer, brand specialists and SEO expert- this team of experts anticipate to hope to reach up to 200 advertisers in the first year.

"Once we successfully launch Book Yarra Valley - I want to take this application and business model to the rest of regional Victoria - under a cost effective business licence model - so all regional tourism can benefit and drive local profits" he said.

Having being president of the Regional Tourism Association for the past five years, Stevens has an undeniable passion for the Yarra Valley- having spent the past 42 years living in the region and working in his own various local businesses as well as serving on the Regional tourism industry committee for the past seven years.

"With a portal for eight specific Yarra Valley websites that cover- -accommodation, restaurants, weddings, things to do, Yarra Valley food, conference and events, hotels and cellar doors, breweries and more...we want to keep the dollars local - henceforth our mantra of ‘Become Local' and not go offshore to the big guns such as Booking.com and Expedia.com" said Stevens.

Stevens has worked extensively both domestically and overseas - marketing and promoting the Yarra Valley in the international, domestic and business events markets - and saw a gap in the market to specialise in building a website and mobile app that is a true local business - and that can take on the big guns .....and more importantly - that will keep profits domestically.

Championing the angle - - "local businesses working for the local industry and keeping the $$ local" -- Book Yarra Valley is the ultimate website and mobile app guide to the magnificent Yarra Valley region, with all local Yarra Valley businesses and services on the one definitive and easy to navigate site.

"We have successfully created this platform through developing a name that resonates with tourism related businesses in regional areas- a platform that can be replicated easily and has the ability to absorb and use the latest technology and social media - listing a range of local businesses and services to accommodate all tourists' needs in one-stop," said Stevens.

This user friendly website and app is easy to operate and is designed to generate a greater sense of the region- with Book Yarra Valley listing a range of local businesses and services to accommodate all tourists' needs.

Book Yarra Valley will also be introducing some unique initiatives that not only will involve the tourism and hospitality businesses, but also include all of the other service and trades within the region via a new "local business" listing on the main destination site, Book Yarra Valley.

Local businesses have the option of a "Free" business listing or a paid photo listing in the local business listing pages. The paid listing will arouse an even stronger feeling of community amongst the local business operators, as $15.00 from each listing will be donated to 3 local community groups on a yearly basis. There will be the same $15.00 donation from each of the advertising memberships from the Book Yarra Valley websites.

Whether it's a day trip or long stay to the Yarra Valley- Book Yarra Valley is the ideal online guide to everything in one of Australia's most breathtaking regions-Yarra Valley!
www.bookyarravalley.net
View our video: https://www.youtube.com/watch?v=JBCJ9bkmPnE

INFORMATION RELEASED BY:
Leanne Tyrrell
PR Consultant
Tyrrell Publicity & Promotions
PH: (03) 9629 7000

FOR FURTHER COMMENT:
Ross Stevens
Managing Director Tourism and Business Australia
Book Yarra Valley
(0409) 528 292