Tyrrell Publicity & Promotions

Tyrrell Publicity & Promotions

Level 2, 10-16 Queen Street, Melbourne, 3000
PH: (03) 9629 7000    e: leanne@tyrrellpr.com.au

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LOMBARD THE PAPER PEOPLE GO FOR GOLD CAMPAIGN


The Rio 2016 Olympic Games begin on August 5th and now is the time to prepare to ride the waves of the biggest sporting event in the world. With good planning and smart merchandising retailers, pubs, hotels and smaller cafes can harness the enthusiasm of the Games to boost their business.

Lombard the Paper People has again secured the license to produce the official merchandise for Australia at the Rio 2016 Olympic Games. The "Go for Gold" campaign has been awarded to the Melbourne based, 3rd generation family company following their successful management of the license for the Games in Sydney 2000, Athens 2004, Beijing 2008 and London 2012.

Decorating a venue with the Australian Olympic Team Official Range will show the personality of a business and connect with customers. Retailing experts know that keeping business relevant to current events creates a strong opportunity for customer engagement giving them a reason to visit a venue.

The key to successful merchandising is matching the decorations to the mood of the room and the customer demographics. Using the decorations to create energy, enthusiasm and excitement attracts customers to get involved.

Lombard are the only Australian company to ever be awarded this license and add this to their already extensive range of major event merchandise, hospitality disposables and party decorations.

Their experience and expertise in providing official decorations and supporter gear has been developed after years providing merchandise for the Australian Grand Prix, Spring Racing Carnival, AFL and NRL games and Grand Finals.

The merchandise range includes the Go for Gold, Australia at the Rio 2016 Olympic Games official decorations and supporter gear, where a percentage of sales goes to supporting the Australian team. The green and gold ‘Aussie Boxing Kangaroo' and Aussie flag ‘We are Australian' range are matched with an international range of flags, Rio Carnival and generic ‘Show Your Colours' sporting symbols including a 50cm gold medal piñata.

Members of A.L.H, Muffin Break franchise, Ferguson Plarre Bakehouses and hundreds of other large and smaller businesses know the power of green and gold and have already placed orders for merchandise.

Orders can be placed online at www.lombard.com.au, at any Lombard retail shop nationally or call (03) 8331 1111 for additional merchandising advice.

Quotes attributed to
Claude Lombard - Lombard the Paper People
"The Australian Olympic team deserve the same level of enthusiasm for the Rio 2016 Games as they got for Sydney 2000."
"We are very proud to be given the license again for 2016. It's a great achievement for our business and something no-one else can do as well as us."

Trevor Smith, National Food Manager, A.L.H Group
"Of course we decorate for the Olympics. Merchandising is the first point of contact, of what is transpiring at that venue. It gives confidence and comfort to customers that they are in the right place to get involved with the event and that the sport will be displayed and televised."
"Merchandising shows a customer that they can enjoy an event with like-minded people"
"It's very rare to see a big merchandising effort not rewarded with a big R.O.I

Steven Plarre, CEO- Fergusson Plarre Bakehouses
"The Olympics are always on our event calendar and we like to put up the Aussie colours because supporting our country mirrors our brand values."
"Merchandising for an event like the Olympics shows that we want to be at one with our customers. The staff love the way the Olympic merchandise helps start a conversation, too."


More information: www.lombard.com.au