Tyrrell Publicity & Promotions

Tyrrell Publicity & Promotions

Level 2, 10-16 Queen Street, Melbourne, 3000
PH: (03) 9629 7000    e: leanne@tyrrellpr.com.au

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Kryal Castle Wins Best New Tourism Development

The team at Tyrrell Publicity and Promotions is elated that our key client -- Kryal Castle -- was awarded "Best New Tourism Development" at the RACV Victorian Tourism Awards on Monday November 11, 2013. We also wish to extend our congratulations to Melbourne Zoo for taking out the major award "Best Major Tourism Attraction" of which our Managing Director - Leanne Tyrrell was involved in the Zoo’s award submission editing process.

The new-look Kryal Castle Adventure Park and Resort - located just outside Ballarat - was last night awarded Best New Tourism Development at the RACV Victorian Tourism Awards at a Gala Ceremony in Melbourne - a major coup for the Ballarat tourism icon!

The award acknowledges the innovation, hard work and commitment applied to the multi - million dollar redevelopment of the Castle, and its relaunch as a fantasy based medieval theme park and resort. Kryal Castle was relaunched and re-opened as a significant regional tourist attraction in March 2013 - and has since attracted in excess of 60,000 visitors.

‘To have made such an impression on the state's tourism industry is very exciting and the whole team is thrilled with this win - winning an award of this calibre is absolute recognition of the quality tourism product and entertaining experience we have created for the Ballarat and Goldfields region' Marketing Director Erin Joyce said.

Castle Tourism and Entertainment purchased the property in late 2011 and undertook an intense 18-month redesign and redevelopment program to create an exciting, new and competitive adventure park catering to leisure, accommodation, education, functions, conferencing, wedding and event markets. As the only medieval adventure park in Australia, visitors are transported back to a time of myth, magic and medieval adventure!

The journey at Kryal Castle starts with the authentic bluestone moat and the drawbridge. Visitors then negotiate the Dragon's Labyrinth entry attraction where stunning special effects and technology are used to tell of the legends of the Land of Kryal with the dragon that lives beneath the hill.

The Castle Arena is the centrepiece of the Castle, providing a tournament field that is used for daily shows and events such as jousting demonstrations, skill at arms exhibits, interactive archery, sword fighting contests and costumed medieval theatre.

With a host of indoor and outdoor medieval themed displays, street performers and interactive experiences, the legends and myths of medieval times are brought to life whether visitors are exploring the maze, wielding swords, firing arrows, squirming in the Torture Dungeon, trembling in the Ancient Cemetery or feasting at a medieval banquet.

In addition to the adventure park, Kryal Castle also offers:
- Education programs
- Themed luxury ‘Castle Suite' accommodation
- Conferencing, event and function spaces
- Wedding Chapel

"We're delighted that Kryal Castle is able to shine within the Victorian tourism industry, reflecting on the quality customer experience that we offer our visitors across all areas of the business", Ms Joyce said.