Tyrrell Publicity & Promotions

Tyrrell Publicity & Promotions

Level 2, 10-16 Queen Street, Melbourne, 3000
PH: (03) 9629 7000    e: leanne@tyrrellpr.com.au

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Planning your next big event for your key clients and want to really show your Australian patriotism and pride in the Aussie Olympic Team? Then, why not Go for Gold and celebrate the Rio 2016 Olympic Games with Lombard The Paper People and their just released range of official Rio 2016 Australian Olympic Team merchandise – ideal for theming up any Olympic corporate event or industry function leading up to the August games and ride the wave of the biggest sporting event in the world.

Lombard The Paper People has again secured the license to produce the official merchandise for Australia at the Rio 2016 Olympic Games. The "Go for Gold" campaign has been awarded to the Melbourne-based, third generation family company following their successful management of the license for the Games in Sydney 2000, Athens 2004, Beijing 2008 and London 2012.

Decorate any venue with the Australian Olympic Team Official Range for your upcoming Olympic event or launch function. Whether your planning your next Olympic party or decorating your venue to keep your business and company relevant to current events- Lombard's "Go for Gold" campaign will help you create your spectacular event.

The merchandise range includes the Go for Gold, Australia at the Rio 2016 Olympic Games official decorations and supporter gear, where a percentage of sales go to supporting the Australian team.
Lombard has also produce four other ranges to assist in the celebration of the Rio 2016 Olympic Games, these include the green and gold ‘Boxing Kangaroo,' Aussie flag ‘We are Australian' range, International ‘Show Your Colours' range and the ‘Rio Carnival' range.

The reason Lombard have created such a broad range is because the key to successful merchandising is matching the decorations to the mood of the room- using the decorations to create energy, enthusiasm and excitement. Lombard are the only Australian company to ever be awarded this license and add this to their already extensive range of major event merchandise, hospitality disposables and party decorations.

Their experience and expertise in providing official decorations and supporter gear has been developed after 25 years of providing merchandise for the Pink Ribbon Day, Spring Racing Carnival, AFL and NRL games and Grand Finals.

A.L.H, Muffin Break franchise, Ferguson Plarre Bakehouses, Hudsons Coffee and hundreds of other large and smaller businesses know the power of green and gold and have already placed orders for Lombard's official merchandise.

To view the entire Lombard's Go for Gold - Australian at the Rio 2016 Olympic Games - official range go to: www.lombard.com.au/olympicgames/

Quotes attributed to
Claude Lombard - Lombard The Paper People
"The Australian Olympic team deserve the same level of enthusiasm for the Rio 2016 Games as they got for Sydney 2000."
"We are very proud to be given the license again for 2016. It's a great achievement for our business and something no-one else can do as well as us."

Trevor Smith, National Food Manager, A.L.H Group (Australian Leisure & Hospitality Group)
"Of course we decorate for the Olympics. Merchandising is the first point of contact, of what is transpiring at that venue. It gives confidence and comfort to customers that they are in the right place to get involved with the event and that the sport will be displayed and televised."
"Merchandising shows a customer that they can enjoy an event with like-minded people and it's very rare to see a big merchandising effort not rewarded with a big R.O.I

Steven Plarre, CEO- Fergusson Plarre Bakehouses
"The Olympics are always on our event calendar and we like to put up the Aussie colours because supporting our country mirrors our brand values."
"Merchandising for an event like the Olympics shows that we want to be at one with our customers. The staff love the way the Olympic merchandise helps start a conversation, too."


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Media Contact: Jessica Wood on 03 9629 7000